Top 5 Beauty Retail iOS Apps in Kenya: Q2 2023 Performance

In Q2 2023, Kenya's iOS beauty retail app landscape saw a mix of trends in downloads and active users. Below is a detailed look at the performance of the top 5 beauty retail apps, based on data from Sensor Tower.

Nykaa – Makeup/Beauty Shopping experienced fluctuating weekly downloads, peaking at 29 in the week of May 1. Active users showed a slight increase, starting at 129 in late March and reaching 144 by the first week of May. The app maintained steady active user numbers around 130-140 throughout the quarter.

StyleKorean had a varied download pattern, with notable peaks of 9 downloads in the week of June 19. However, there were weeks with zero downloads, indicating inconsistent performance in attracting new users.

Nice one | نايس ون showed minimal weekly downloads, with a slight increase towards the end of the quarter, reaching 7 downloads in the last week of June. This app did not show significant activity in terms of active users.

OLIVEYOUNG GLOBAL had low download numbers, with a peak of 6 downloads in the week of May 29. The app struggled to gain traction over the quarter, reflecting in its low download figures.

K-SECRET also showed minimal weekly downloads, with the highest being 6 downloads in the week of April 10. There were no significant changes in its download numbers throughout the quarter.

For more detailed insights and data on the performance of beauty retail apps, visit Sensor Tower.